Category Archives: Marketing

Super Heroes Real Or Imagined.

Speaking strictly from the physical point of view, my fellow 2 on 1 Friday blogger Shackman, is fit to play a super hero any time and I, his side kick who can generate some humour to the fights with windmills … Continue reading

Posted in Blogging, Facebook, Family, Humor, India, Management, Marketing, Movies, WhatsApp | 7 Comments

Relocating.

Relocating, as it is normally understood, really started for me only from 1973. Before that, my late wife and I had once set up home in Delhi in a barsati and had furnished it with hired furniture and some basic … Continue reading

Posted in Blogging, Food, Friendship, Gratitude, India, Management, Marketing | Tagged , | 10 Comments

Is Modern Marketing Intrusive?

This question was asked by my co blogger Shackman as the topic for this week’s Friday 2 on 1 posts.You can read about his own thoughts on the subject at his blog. My answer was instantaneous – “Yes, of course … Continue reading

Posted in Blogging, Customer Service, Facebook, Management, Marketing, WhatsApp | Tagged , , | 20 Comments

Beauty Is In The Eye Of The Beholder!

After perusing the clip reproduced below, I simply deleted it from my WhasApp application as I thought that it was not something that would interest any of my friends / groups. The same clip was sent by the sender to … Continue reading

Posted in Marketing, People, WhatsApp | Tagged , | 21 Comments

Charpoy.

Definition of charpoy plural charpoys :a bed used especially in India consisting of a frame strung with tapes or light rope You will see the humble charpoys in almost all rural and semi urban homes in India. On what we … Continue reading

Posted in India, Marketing, People | Tagged , , | 12 Comments

Marginal Utility.

It has been a couple or more decades since I had to deal with this old chestnut. It is difficult to remember constantly that Pravin is very much younger and is quite capable of challenging my memory with such ideas … Continue reading

Posted in Blogging, Economics, Humor, Marketing, People | Tagged , , , , | 25 Comments

Effectiveness.

My exposure to the word effectiveness for the first time was when I got into corporate life and it was drummed into my head by a number of mentors that Peter Drucker was to be kept in mind all the … Continue reading

Posted in Blogging, Friendship, History, India, Management, Marketing, Nostalgia, Pakistan, People, Writing | Tagged , | 14 Comments

Languages.

This very technical article concludes that being bilingual is an advantage. So, how about someone who is multilingual? According to Census of India of 2001, India has 122 major languages and 1599 other languages. However, figures from other sources vary, … Continue reading

Posted in Gratitude, Language, Marketing | Tagged | 19 Comments

Missed Opportunity.

There is a poignant story behind the video here.

Posted in Marketing, People | Tagged , , | 16 Comments

Niche Marketing.

“A niche market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the … Continue reading

Posted in Customer Service, Economics, Marketing, People | Tagged , , , | 21 Comments