Category Archives: Marketing

Effectiveness.

My exposure to the word effectiveness for the first time was when I got into corporate life and it was drummed into my head by a number of mentors that Peter Drucker was to be kept in mind all the … Continue reading

Posted in Blogging, Friendship, History, India, Management, Marketing, Nostalgia, Pakistan, People, Writing | Tagged , | 14 Comments

Languages.

This very technical article concludes that being bilingual is an advantage. So, how about someone who is multilingual? According to Census of India of 2001, India has 122 major languages and 1599 other languages. However, figures from other sources vary, … Continue reading

Posted in Gratitude, Language, Marketing | Tagged | 19 Comments

Missed Opportunity.

There is a poignant story behind the video here.

Posted in Marketing, People | Tagged , , | 16 Comments

Niche Marketing.

“A niche market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the … Continue reading

Posted in Customer Service, Economics, Marketing, People | Tagged , , , | 21 Comments

Back To Back.

Trust Maria the gaelikaa to come up with the most difficult topics to write on!  This one had me scratching my bald pate for quite some time before I could gather some thoughts on what to write. To start with, this … Continue reading

Posted in Blogging, Books / Reading, Humor, Marketing, Nostalgia | Tagged , , | 12 Comments

Matrimonial Advertisements.

In India, Classified Matrimonial Advertisements is a particularly important source of revenue for all newspapers.  All Sunday issues will have a few pages dedicated to this one area.  Here is a sample of a page in our Hindustan Times. Ranjan … Continue reading

Posted in Humor, Language, Marketing, Relationships, Sociology | Tagged , , , , | 23 Comments