India Is Catching On!

A dear friend of mine from the USA sent me a mail with the subject “India is catching on” and a link to this video with the comment:”Lucky you Ramana!”

I don’t quite know why he called me lucky, unless it for being from the land of the Kamasutra.

Another friend from a different place in the USA, but to who the mail had been copied, had this to say about the same subject : “This is what you guys introduce me to first thing in the morning? I have no idea whether this day will be good or bad now. What cracked me up – if you’ll forgive the pun – was the grandma and grandpa who were excited about the product!”.

Incidentally, the two gentlemen are grand fathers and I am a grand uncle many times over.

I do not wish to prolong your agony with what other gems the three of us exchanged as I do not wish to move further in this great journey of intellectual masturbation. I think that you should see the clip.

Having seen that, the advertising industry in India which is represented by a weekly supplement in our Times of India group’s Economic Times by Brand Equity, has this to say about the whole issue.

Rushali Pawar, a lady journalist has this to say about the product and its promotion in the same family of newspapers.

Do you also think that India is catching on?

Dead Grannies.

“Over the course of many years of teaching, i’ve noticed that there typically seems to be a rash of deaths among students’ relatives at the end of the semester, and it happens mostly in the week before final exams and before papers are due. In an average semester, about 10 percent of my students come to me asking for an extension because someone has died – usually a grandmother. Of course I find it very sad and am always ready to sympathize with my students and give them more time to complete their assignments. But the question remains; what is it about the weeks before finals that is so dangerous to students’ relatives?

Most professors encounter the same puzzling phenomenon and I’ll guess that we have come to suspect some inks of causal relationship between exams and sudden deaths among grandmothers. in fact, one intrepid researcher has successfully proven it. After collecting data over several years, Mike Adams (a professor of biology at Eastern Connecticut State University) has shown that grandmothers are ten times more likely to die before a midterm and nineteen times more likely to die before a final exam. Moreover, grandmothers of students who aren’t doing so well in class are at even higher risk – students who are failing are fifty times more likely to lose a grandmother compared with non failing student.

In a paper exploring this sad connection, Adams speculates that the phenomenon is due to intrafamilial dynamics, which is to say, students’ grandmothers care so much about their grandchildren that they worry themselves to death over the outcome of exams. This would indeed explain why fatalities occur more frequently as the stakes rise, especially in cases where a student’s academic future is in peril. With this finding in mind, it is rather clear that from a public policy perspective, grandmothers – particularly those of failing students – should be closely monitored for signs of ill health during the weeks before and during finals. Another recommendation is that their grandchildren, again particularly the ones who are not doing well in class, should not tell their grandmothers anything about the timing of the exams or how they are performing in class.”

Extract from ‘The (Honest) Truth About Dishonesty; By Dan Ariely.

Fishy Business.

In the late nineties of the last century, I spent a lot of time among the fisherfolk of India and some other countries. I visited many fishing villages and one significant facet of any Indian fishing village is the drying of fish and prawns during sunny days. The villages would welcome one with the smell of dried fish and it took some time for me to get used to that. Different but strong smells on fishing boats as well had to be learned to endure.

In many of my visits to fisherfolk in Maharashtra and Gujarat I used to be accompanied by a veteran in the business who had spent over three decades in the business. He was blessed with total lack of the sense of smell and I used to think that it was a blessing and wondered if he really did not have the sense or he was just bluffing. Now I realise, after all these years, that there could be a condition called Anosmia!

There must surely be other businesses where Anosmia will be a blessing to be born with! Can you think of some?

While you are thinking of an answer, here is something more on the subject that will be of interest.