Amul is a famous dairy products organisation of India offering a variety of products which are household names. It is also famous for its hoarding advertising which are humorous and topical. If you follow the link given earlier, there is a special column for its advertising which will be interesting for strangers to read.
Amul has constantly been innovating and launching new products and customers are delighted with the range and reach via all traditional and non traditional distribution channels. My family and I are great fans of it and its products.
Amul’s Camel Milk Chocolate was launched three years ago and I came to know of it only last year through an advertisement in a magazine that I normally do not read. Since then, I have been wanting to taste it but thanks to Covid, had to wait for it till earlier today when my son on an outing found it in a store, remembered my craving for it and bought it for me.
(If you look at the image carefully, you will see an embossed image of a camel and pieces of chocolate at the bottom right corner.)
I am delighted. It is everything that I expected from an unusual source. It tastes kind of strange but still very addictive. Now that I know where it can be bought from, it will regularly feature in my snacks.
Anything exotic like this recently in your life?
6 thoughts on “A Treat!”
Nothing very exotic in my life just now. There are lots of fancy milks on the market – like oat, almond and hemp milk – but not fancy chocolate. Not that it matters because there are plenty of run-of-the mill foods that I love – like brie, stilton, olives, cashew nuts, aubergines and biryani.
We do get all of them here too Nick. This is just a new fad which I wanted to taste.
Nothing springs to mind. Camel’s milk. I didn’t even realize they were milked commercially.
They are in many parts of our North West.
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