I had given a brief note about Tirupur in my post yesterday and rather mysteriously advised that I shall continue on the subject of “Aspirations”. So, here I go.
My guests are son, daughter-in-law and grandson of a very dear friend of mine from Tirupur. My friend is a second-generation entrepreneur but has concentrated on being an agent for various manufacturers and a merchant rather than go into manufacturing. His father before him too was similarly a merchant.
My friend, let us call him SG, had a lot of hopes of his only son, my guest, let us call him SM, will join him in the business after his college education. SM did try that for a while but found that working for his father was too restraining and so went off on his own into business. He is a serial entrepreneur, and was one before that term became popular. He had a series of fiascos and finally came out a winner and has been with two businesses, which are successful since the last five years.
He, his wife and two sons however find that Tirupur is not exactly the kind of place that they would like to live. They have set up another home at Coimbatore, which is only fifty kilo meters away and is the largest city in that area.
Just about every family from Tirupur is going through this problem of the younger generation not prepared to live and work in Tirupur. They want to migrate to bigger cities and even abroad. Given the background that every singly business house in Tirupur is family owned and managed, there is a kind of crisis building up with younger generations not willing to stay there.
So, from agriculture to industry/commerce and to emigration, aspirations have made Tirupur an enigma! When I probe the causes for this phenomenon, I find that information regarding the life styles of people in cities, gleaned from the ubiquitous TV is responsible for this desire to get away from the stifling family, cast and social restraints that the rather orthodox community of Tirupur insists on.
So, a kind of revolution of sorts is taking place and quite how the next twenty or so years will be handled by this buoyant town is to be seen.