I don’t consume any kind of alcoholic beverages now. I however used to, twelve years ago. During one of my visits to Germany during my drinking days, I was introduced to non alcoholic beer by a friend and I did not see any point to it! During the same days, pre-mixed spirits were introduced in India, the point of which also escaped me. I however gathered that it was targeted at the man on the move, who didn’t have the time to go to a bar for a drink! I was a man on the move, but with a car with a bar!
No, I am not getting paid to plug for what follows. I am just intrigued as I am sure you will be too.
Just check out these two links.