Effectiveness.


My exposure to the word effectiveness for the first time was when I got into corporate life and it was drummed into my head by a number of mentors that Peter Drucker was to be kept in mind all the time. I flatter myself that I have been effective rather than efficient in my life. So rather than bore my readers with a long pontification on the topic, let me share somethings that to my mind are very effective.

My young friend and ex blogger Ashok posted this on his facebook page recently.

“I am a commerce graduate sir. Have a real estate consulting business as well as a fleet of cabs. My wife and I met through mutual friends, fell in love and got married. She is exceptionally brilliant in economics sir and has a masters degree in arts with a gold medal.

My father also pushed her to do her B.Ed course. I am encouraging her to write the UPSC exam next. My dream is to see her become a bureaucrat and I will become her driver.”- Abdul, my Uber cab driver from today morning.

After seeing numerous instances of patriarchy and oppression of women, conversations like these really inspire hope. India shines every once in a while :)”

There are three stories to demonstrate effectiveness here. The first one of course is that Ashok is a remarkably observant fellow besides being of the kind who can get strangers to talk to him. A very effective young citizen of India doing his bit to change our society as a lawyer.

The second is that of the cab driver. Here is a graduate who instead of asking for doles and reservation from the government has decided to be effective as an entrepreneur. Not only that, he wants to be effective in exploiting opportunities that are available by encouraging his wife to compete and succeed.

And the third, the father in law in the story who unlike most of his ilk, wants his daughter in law to study and qualify for a professional life instead of again asking for favours from society. And, more importantly, instead of being a girl at home cooking for and looking after the menfolk!

Another case of effectiveness at its best. A corporate advertisement that strikes the right cords and conveys a powerful message too.

The story starts with an old Indian man telling his grand daughter about his pre partition times in Lahore and about his childhood friend whose family ran a sweet shop there. The grand daughter uses Google to locate the shop’s telephone number and contacts the childhood friend there. The grandson at the other end in turn uses Google to get passports and visas for the grandfather and himself and both of them eventually land up in Delhi for a reunion of the two childhood friends separated by events outside their control.

Has this post been effective?

I have suggested the topic for this week’s LBC Friday post. You can see what the other writers of the LBC have to say in their respective blogs. ¬†Maria, Pravin and Shackman.