This ‘nostalgia’ forward by a friend on WhatsApp, following my post on Nomophobia, took me back to the time in India when first, they had to advertise to get people to subscribe to the service, then the time when people had to wait for years before they could get a connection and finally the time when cellphone service providers and handset makers are back advertising telephony. A full cycle indeed.
I don’t remember the times when the telephone company advertised for landline connections. We did not have a telephone connection at home till my mid teen years and we were told not to use it unless for emergency purposes. I distinctly remember neighbours pleading to be allowed to not only make calls but, also to receive calls in emergencies. My late wife’s family did not have a phone connection in the early years of our marriage and we would call their neighbour to request someone from there to be called to receive a call after a few minutes. This was when Direct Dialling had been introduced but, prior to that, we used to make person to person calls either from our phone or from post offices. Now, we can not only make direct phone calls, we can video call too using whatsapp! What a change!
Such change however brings with it, its own dangers as well as these two clips show.