When a dog bites a man, it is not news, but when a man bites a dog, it is news.
I give below two links to highlight how something can go viral and what can happen to the news story subsequently.
http://www.hindustantimes.com/Snake-bites-model-s-breasts-dies/Article1-673607.aspx
http://www.livescience.com/13277-snake-bit-model-died-wasnt-silicone-poisoning.html
I really wish that I had not read the second!
How about you?